Understanding the market, customers, consumers, competition, price-points, etc, before the product launch/distribution is very crucial for any Brand’s success. Whether you are based locally or internationally, we will gather all the market intelligence and suggest the right kind of channels/outlets for your brand.

A few key points which we would cover (but not limited to) are:

• Competitor Analysis: Competition analysis involves assessing the strengths and weaknesses of current and potential competitors within the food industry. It helps businesses understand their competitive landscape, identify market trends, and recognize opportunities for growth. We identify both direct and indirect competition offering similar products, evaluate their market share & product offerings, analyze their product positioning, conduct SWOT analysis & gauge customer perception.

• Target Segmentation: As the number of brands, product launches, and places of contact with customers increases, and the battle for market share intensifies, segmentation is more important than ever in helping marketing executives focus investments and identify opportunities for growth. We help clients create a segmentation platform that provides the fundamental insights needed to successfully navigate today’s increasingly complex marketing environment.

• Product Positioning: We help food companies identify and establish a unique place in the market. The goal is to differentiate the brand in a competitive landscape and connect with target consumers effectively. This would include suggesting the right product, price point, distribution to right channel and communication through right channel.

• Consumer Insights: Qualitative research helps bring customers to life. It illuminates their needs, their decision-making processes, and their reactions to companies and brands. We collaborate with and train clients to use these perspectives to focus problem-solving, improve value propositions, overcome barriers to adoption, and innovate faster and more successfully.

Moreover, once your brand is in the market, we will manage the distributor and market execution on your behalf as an ongoing process.